10 tips to increase your signup conversion rate

Getting more signups from your existing traffic is one of the most effective ways to grow your audience. Here are 10 proven tips to boost your conversion rate.

1. Keep your form simple

The more fields you ask users to fill out, the higher your abandonment rate. Start with just an email address — you can always collect more information later.

2. Use clear, action-oriented CTAs

Instead of generic “Submit” buttons, use specific calls-to-action like “Get started free” or “Join the waitlist” that tell users exactly what they’ll get.

Display testimonials, user counts, or logos of companies that trust your product. Social proof builds credibility and reduces hesitation.

4. Optimize for mobile

More than half of web traffic comes from mobile devices. Make sure your signup forms are easy to use on smaller screens.

5. Reduce friction with autofill

Enable browser autofill for common fields like name and email. The less typing required, the more likely users are to complete the form.

6. Show the value proposition clearly

Users should immediately understand what they get by signing up. Highlight key benefits above or beside your signup form.

7. Use exit-intent popups wisely

Catch leaving visitors with a targeted popup, but make sure it offers real value rather than feeling like spam.

8. A/B test your forms

Test different headlines, button colors, form placements, and field labels. Small changes can lead to significant improvements.

9. Offer a lead magnet

Give users a reason to sign up beyond just “joining your list.” Offer a free resource, tool, or exclusive content.

10. Follow up quickly

Send a welcome email immediately after signup. This confirms the subscription and starts building the relationship while you’re still top of mind.

Ready to implement these tips? Start capturing more leads with Launchcamp — it’s free to get started.